LinkedIn's Algorithm Changes and Verification Badge: Enhance B2B Strategy
LinkedIn, the renowned professional networking platform, has recently made significant algorithm changes that impact B2B sales teams and agencies. As the social media landscape evolves, understanding and adapting to these changes are crucial to maintaining success on LinkedIn. In addition to algorithm shifts, Microsoft-owned LinkedIn is now rolling out a free verification system, allowing users to prove their identity and workplace affiliation. In this blog, we will delve into the updated LinkedIn algorithm and explore the benefits of the new verification options, empowering your B2B social strategy.
Understanding LinkedIn's Algorithm Shift
LinkedIn's algorithm transformation centers on favoring followers and prioritizing "knowledge and advice." This change ensures that your posts are more likely to be seen by your followers, especially when they contain valuable professional insights. Moreover, the algorithm now considers audience relevance and author authority significantly while evaluating content. If your LinkedIn profile signals expertise in a particular area, your content on that subject is more likely to reach interested audiences.
Emphasizing Quality Interactions
A key aspect of the new algorithm is placing substantial weight on the quality of interactions. Likes, shares, and comments are no longer the sole metrics; LinkedIn encourages in-depth discussions and meaningful engagements. The platform aims to differentiate itself from others that prioritize viral content and follower counts.
Introducing the Free Verification System
Microsoft-owned LinkedIn is taking an innovative step by introducing a free verification system. Users can now prove their identity and workplace affiliation without any cost. The verification options include:
Workplace Verification: Users can verify their workplace using a company-issued email address or through Microsoft's Entra verified ID platform, making it seamless and accessible for organizations already using Entra.
Personal Identity Verification: For individual identity verification, LinkedIn has partnered with CLEAR, providing a secure process to confirm identity. Users can display their verified identity on their LinkedIn profile, achieved through a US government-issued ID and US phone number.
Benefits of the Free Verification System
LinkedIn's free verification system sets it apart from other social media platforms, like Instagram, Facebook, or Twitter, where verifications often come at a cost. By offering free verification options, LinkedIn makes it easier for users to showcase their credibility and build trust within their professional network.
Enhancing Your B2B Social Strategy
Here are five tips to get you started…
Focus on Value and Relevance: Embrace the algorithm's emphasis on quality content that provides value to your audience. Share educational articles, thought-provoking questions, and actionable insights that align with your expertise and resonate with your followers.
Cultivate Genuine Connections: Leverage the free verification system to establish authority and credibility. Position yourself as an industry leader and build a network of followers genuinely interested in your offerings.
Encourage Engaging Discussions: Stimulate meaningful interactions on your posts by asking questions and seeking opinions. Be responsive to comments and nurture relationships to enhance engagement and visibility.
Targeted Outreach: Prioritize reaching the right audience instead of focusing on mass appeal. Tailor your content to resonate with your target audience's interests and needs.
Showcase Verified Identity: Take advantage of the free verification options to display your verified identity and workplace affiliation. This adds an extra layer of trust and credibility to your profile.
LinkedIn continues to be a powerful platform for B2B marketing. Understanding the updated algorithm and leveraging the free verification system can significantly enhance your social strategy on LinkedIn. Prioritize value, relevance, and meaningful interactions to build genuine connections with your target audience.
By showcasing verified identity and workplace affiliation, you can establish authority, credibility, and trust, ultimately strengthening your brand image and fostering lasting professional relationships. As you adapt your B2B social strategy to the changing landscape, LinkedIn remains a key platform to thrive in the digital marketplace.
Contact Sunday Brunch Agency today to build your LinkedIn strategy and grow your business.